The Secret Membership Summit Logo

Work less and make more money by turning your services into a membership.

September 14–17

Join 20+ speakers for a FREE 4-day virtual event for women service providers ready to grow beyond one-to-one client work and create more scalable, sustainable income.

Ready to build and launch a money-making membership?

Join over 500+ women service providers attending this event. Watch the video below.

Honest Reflection

What's not working anymore

You are smart. You are talented. You built a real business. But somewhere along the line, your business started owning you. The answer isn't more clients or more hours—it's a different business model: a recurring revenue membership.

Trading Hours For Dollars

Your revenue is capped strictly by how many hours you can stay awake. When you stop working or take time off, income stops immediately.

The Project-to-Project Rollercoaster

One month you're flying high with client retainers; the next, you're back to prospecting, sending proposals, and wondering where the next client will come from.

High Expertise, Low Leverage

You have built years of deep mastery as a designer, consultant, VA, or coach—yet your business model forces you to deliver that wisdom manually every single time.

Boundary Creep & Overwhelm

Custom scopes, demanding client revisions, and late-night Slack messages leave little mental space to craft the strategic future of your own company.

What if the answer isn't adding more 1:1 clients?
What if it's building differently?

Open stone gate into a quiet serene garden sanctuary
Vintage gold key — your invitation to step through the gate

The key is yours.
A different way to scale your business is waiting.

The Summit Focus

Your Four Day Journey

Over four days, you'll move from discovering the membership hidden within your expertise to building, launching, and growing a recurring revenue business that supports the life you want to live.

Day 01

Discover

Discover the membership that's been hidden inside your expertise all along.

  • Clarify your membership idea and unique value
  • Identify the transformation people will happily pay for
  • Build a business around your life, not just your workload
Day 02

Design

Design a membership your members will love and you'll enjoy running for years to come.

  • Create meaningful member experiences
  • Build systems that welcome, engage, and retain members
  • Design a business that supports your life instead of consuming it
Day 03

Invite

Learn how to confidently invite the right people into your membership.

  • Fill your membership through webinars, Facebook Groups, and paid ads
  • Use AI to simplify your launch content
  • Price your membership with confidence
Day 04

Flourish

Build a membership business that continues to grow while giving you more freedom.

  • Scale your membership with the right people and technology
  • Learn how successful membership owners create long term sustainability
  • Discover your next step with ongoing planning, support, and implementation

Monday, September 14

Discover the membership that's been hidden inside your expertise all along.

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LIVE Kick Off with Heather Falls

Welcome and what to expect over the next four days

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Jennifer Jakobsen

Who Would Pay Me for That? The Psychology Behind Turning Your Expertise Into a Membership

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Megan Tobler

How to Choose the Right Membership Model for Your Expertise, Strengths & Lifestyle

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Lucy Gordon

How to Cut Your Working Week in Half

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Nathalie Doremieux

Validate your membership idea and get an interest list that converts at 60% into a paying member

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Khristine Flores

Fully Booked and Still Want a Membership? The capacity audit you need first.

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LIVE With Nicole Swartz

How to Protect Your Membership from Copycats

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Secret Garden Vault Bonus

LIVE Panel with Heather + Speakers

Our Journeys to Discovering a Membership

Tuesday, September 15

Design a membership that supports your life instead of consuming it.

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LIVE Kick Off with Heather Falls

Day 2 Welcome and Kickoff

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Louise Miller

Productivity for Membership Owners

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Sandra De Freitas

How to Design a Membership You'll Still Love Three Years From Now

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Dr. Catrina Mitchum

Want Your Members to Actually Learn Something? Here's What Most Membership Owners Skip

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Teri Houghton

Create A Consistent Rhythm And Schedule For Your Members

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Heather Falls

How to Create a CEO Planning Routine You'll Actually Stick To

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LIVE with Shoshana Kolodny

Use a Membership to Support Your Clients after a Group Program

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Secret Garden Vault Bonus

LIVE Panel with Heather + Speakers

How We Designed Our Membership

Wednesday, September 16

Open the gates and confidently invite your members inside.

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LIVE Kick Off with Heather Falls

Day 3 Welcome and Kickoff

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Cathi Tarbox

How to Create an AI Twin That Writes Your Membership Launch Content

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Teresa Heath Wareing

How to Design a Membership You'll Still Love Three Years From Now

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Heather Falls

How to Use a Lead Magnet to Grow Your Membership

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Sarah Beisel

Use a FB group to enroll your first 20-50 members

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Madelyn Victoria

5 Repeatable Posts That Keep Your Membership Full

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Kristin Longacre

Three Types of Low-Cost Meta Ads Membership Owners Should Run

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Secret Garden Vault Bonus

LIVE Panel with Heather + Speakers

How We Filled Our Memberships

Thursday, September 17th

Build a business that continues to grow while giving you more freedom.

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LIVE Kick Off with Heather Falls

Day 4 Welcome and Kickoff

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Aleiah Barker

Be Well Besties, Interview with a Membership Host

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Heather Falls

Your Simple 4-Step Offer Ladder to Make More Money

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Linda Mendible

Grow with Email Bundles: The Power of Alignment

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Megan Huber

How to Use a Client Success Manager to Grow Your Membership and Better Serve Your Clients

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Heather Falls

How To Actually Leave This Summit And Make A Membership Happen This Year

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Secret Garden Vault Bonus

LIVE Panel with Heather + Speakers

What’s Possible - Life After a Membership Launch

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LIVE with Heather Falls

Summit Wrap Up: Bingo Prizes, Announcements, Last Chance to ask questions

Your Dream Life

Your New Life Awaits

Say Yes More Often

Last Tuesday your daughter asked if you were coming to her field trip. You said maybe. You meant: only if this account doesn't need revisions. You've been self-employed for three years and you still can't say yes to a Tuesday.

Take Vacations Without Your Laptop

You packed the laptop “just in case.” You checked email on the beach. Your kids built a sandcastle while you replied to a client at 2pm on a Saturday. You were there, but you weren't there. And everyone noticed but you.

Create More “Just Because” Days

Your friend texted: “Lunch Thursday?” You opened your calendar. Three client calls stacked back to back. You typed “next week for sure!” and meant it. But next week looked exactly the same. So did the week after that.

Never Miss Another Milestone

It was her school play. You said you'd be there. Then a client emergency landed at 4:47pm and you told yourself you'd just handle this one thing. You walked in during the curtain call. She was already walking off stage.

Make an Even Bigger Difference

You want to volunteer in your daughter's classroom. You want to serve at church. You want to mentor the woman who's where you were three years ago. But every hour you give away is an hour you don't bill. So you keep saying “someday.” Someday hasn't come yet.

Build a Business That Supports Your Life

You started this business for freedom. Now your calendar is so full you can't remember the last time you ate lunch without your phone next to the plate. You're booked, you're busy, you're successful — and you've never felt more stuck. The calendar is full. The life isn't.

Inside the Garden

Your key opens the gate

Your complimentary ticket includes everything you need to begin building a membership that supports your life.

Vintage gold key unlocking the garden

Four Days of Expert Membership Training

Learn how to build, design, price, market, launch, and grow a successful membership from experienced membership owners and industry experts.

Daily Live Kickoff Sessions

Join Heather live each morning for encouragement, daily guidance, and a preview of what's ahead so you can stay motivated and make the most of each day.

A Private Community of Women Service Providers

Connect with like minded women who are building memberships, ask questions, celebrate wins, and support one another throughout the summit.

Access to Summit Prizes & Giveaways

Participate in fun challenges and activities throughout the week for your chance to win exciting prizes from our speakers and sponsors.

48 Hour Replay Access

Watch each presentation for up to 48 hours after it airs, so you can catch up or revisit your favorite sessions before they expire.

Meet Your Speakers

Meet the Women Guiding the Way

Heather Falls

Heather Falls

Your Host

Founder & CEO of GROW & Flourish Co — helping women start, grow, and scale a business online around family and life.

Lucy Gordon

Lucy Gordon

Lifestyle Business Strategist

Helping ambitious entrepreneurs build businesses that support the life they actually want — creating profitable, sustainable businesses without overwhelm.

Teri Houghton

Teri Houghton

Operations Strategist

Helping membership owners trade overwhelm for systems — guiding clients through the next strecth of their business climb.

Sandra De Freitas

Sandra De Freitas

Membership & Community Expert

20+ years helping entrepreneurs create sustainable recurring revenue through memberships. Founder of The Memberships: What's Working Now Summit.

Pamela Harris

Pamela Harris

Strategy · Leadership · Community Builder

Owner of 3126 Leadership Institute and Praying Wives Community — helping high-achieving women build intentional leadership through sustainable systems.

Teresa Heath-Wareing

Teresa Heath-Wareing

Launch Strategist

Named Business Coach of the Year 2026 at the National Coaching Awards, international award-winning TEDx speaker, and host of the #1 rated 'Your Dream Business' Podcast — helping entrepreneurs build profitable online businesses.

Sarah Beisel

Sarah Beisel

Facebook Groups Expert

A Facebook groups coach for entrepreneurs looking to turn their Facebook group into a revenue-generating asset for their business — helping them create, grow, and monetize their communities.

Madelyn Victoria

Madelyn Victoria

Social Media Manager

Known for a people-first marketng strategy, she runs the social media for service businesses who want visibility and consistent leads.

Dr. Catrina Mitchum

Dr. Catrina Mitchum

Learning Specialist

A recovering academic and learning experience designer who helps small business owners create courses like deeply care about client outcomes.

Jennifer Jakobsen

Jennifer Jakobsen

Business Therapist

A Licensed Clinical Social Worker, Business Therapist, and Business Mindset Coach with over 25 years of combined clinical and entrepreneurial experience.

Aleiah Barker

Aleiah Barker

Functional Medicine Coach

Board Certified Functional Medicine Coach who helps women identify the root cause of chronic health struggles and create sustainable wellness.

Louise Miller

Louise Miller

Productivity Mentor

Founder of Make It Happen Club and host of the Unfrazzle Podcast, she helps coaches, consultants, and experts land their ideas in reality and reach more people while being kind to themselves along the way.

Nathalie Dorémieux

Nathalie Dorémieux

Membership Strategist

Helps course creators and membership owners build programs where members actually get results and stay longer — she's built over 300 membership sites.

Kristin Longacre

Kristin Longacre

Meta Ads Expert

Has been deep in the world of digital marketing for more than 15 years — specializing in Meta & Instagram advertising and helping small business owners launch their very first (or next) successful ad campaign.

Cathi Tarbox

Cathi Tarbox

AI & Tech Strategist

Founder of AI Twin®, helps creators leverage AI to sound like them — turning complex technology into practical, usable tools that reflect how they communicate naturally online.

Megan Huber

Megan Huber

Client Success Strategist

Founder of Client Success Academy — helping experts, educators, and founders improve their customer experience after the sale.

Megan Tobler

Megan Tobler

Business Coach

A business coach and the founder of Self StartHER, she interviewed 200+ women entrepreneurs to uncover what actually leads to sustainable business growth.

Khristine Flores

Khristine Flores

Partnership Growth Manager at Catalyst Virtual Solutions

At Catalyst Virtual Solutions, she helps businesses uncover opportunities to grow and connect with the right support to move their business forward.

Linda Mendible

Linda Mendible

Email & Membership Strategist

Linda's expertise spans email marketing, list growth, and community cultivation. She's helped thousands of entrepreneurs grow engaged lists and turn subscribers into loyal members.

Heather, Founder of GROW & Flourish Co.
Heather Falls Founder, GROW & Flourish Co.
Meet Your Summit Host

“I built my first membership out of absolute exhaustion.”

In 2021, I left my corporate career after becoming a mom and replaced my full time income before my two week notice was over. My business grew quickly, and before long I was fully booked with clients. From the outside, it looked like success. But one night, my husband said something I’ll never forget. “You’re always working and on your phone.” He was right. I had more flexibility in the beginning, but every time I wanted to increase my income, I needed more clients. I wasn’t trapped by my business. I was trapped by my business model.

So I quietly opened a gate to something new: a low-overhead, low-ticket, high-value recurring membership model helping heart-centered, ambitious, online women entrepreneurs strategically plan and prioritize their business so they can step into their CEO era and save 10+ hours each week.

Within six months, that membership replaced 2 of my 1:1 clients. More importantly, it gave me back my quiet afternoons, my presence at home, and my peace of mind.

“When I became a mom, my definition of success changed. I still wanted to grow my business. I still wanted to increase my income. But more than anything, I wanted a business that gave me more freedom to enjoy the people and moments I love. Maybe that’s why you’re here, too.”

Heather
Clear Answers

Frequently Asked Questions

Yes! Your free ticket includes four days of expert membership training, practical membership resources, access to our private community for women service providers building memberships, and 48 hour replay access for every session.
The Secret Membership Summit is designed for women service providers who want to turn their expertise into a membership that creates recurring revenue and supports their life. Whether you're a coach, consultant, freelancer, creative, or other service based business owner, you'll learn practical strategies you can apply to your own business.
Not at all. Whether you're exploring the idea of creating a membership or looking to improve an existing one, you'll learn practical strategies to help you design, launch, and grow a successful membership.
Over four days, you'll learn how to: Turn your expertise into a membership; Design a membership people love; Price your membership with confidence; Attract and enroll new members; Grow recurring revenue; Build a business that supports your life.
No problem. Every registered attendee receives 48 hour replay access, giving you time to watch each session before it expires.
Each expert training is approximately 20 minutes, making it easy to fit into your schedule, even if you're balancing clients, family, and everything else life brings.
Yes! Some of our speakers will provide resources to help you take what you're learning and begin planning your own membership.
Yes! You'll have access to a private community where you can connect with other women service providers, celebrate your progress, and be encouraged throughout the summit.
Yes. The summit is designed to help you move beyond ideas and understand the steps involved in building, launching, and growing a successful membership. You'll leave with practical strategies, helpful resources, and a clear picture of what comes next.
Because the biggest shift isn't working harder. It's discovering a different way to build your business. Most women service providers believe the next step is more clients, more hours, or more hustle. Throughout the summit, you'll discover how a membership can help you create recurring revenue and build a business that supports your life.
Absolutely. This summit was created specifically for busy women service providers who are balancing clients, family, and everything in between. Each session is practical, actionable, and designed to help you build a membership without feeling like you need to start over or work even longer hours.

"You don't have to work nights and weekends to make 6 or even 7 figures. Now is the best time to build a membership that creates monthly recurring revenue while giving you back your life."

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