September 14–17
Join 20+ speakers for a FREE 4-day virtual event for women service providers ready to grow beyond one-to-one client work and create more scalable, sustainable income.
You are smart. You are talented. You built a real business. But somewhere along the line, your business started owning you. The answer isn't more clients or more hours—it's a different business model: a recurring revenue membership.
Your revenue is capped strictly by how many hours you can stay awake. When you stop working or take time off, income stops immediately.
One month you're flying high with client retainers; the next, you're back to prospecting, sending proposals, and wondering where the next client will come from.
You have built years of deep mastery as a designer, consultant, VA, or coach—yet your business model forces you to deliver that wisdom manually every single time.
Custom scopes, demanding client revisions, and late-night Slack messages leave little mental space to craft the strategic future of your own company.
What if the answer isn't adding more 1:1 clients?
What if it's building differently?
The key is yours.
A different way to scale your business is waiting.
Over four days, you'll move from discovering the membership hidden within your expertise to building, launching, and growing a recurring revenue business that supports the life you want to live.
Discover the membership that's been hidden inside your expertise all along.
Design a membership your members will love and you'll enjoy running for years to come.
Learn how to confidently invite the right people into your membership.
Build a membership business that continues to grow while giving you more freedom.

Welcome and what to expect over the next four days

Who Would Pay Me for That? The Psychology Behind Turning Your Expertise Into a Membership

How to Choose the Right Membership Model for Your Expertise, Strengths & Lifestyle

How to Cut Your Working Week in Half

Validate your membership idea and get an interest list that converts at 60% into a paying member

Fully Booked and Still Want a Membership? The capacity audit you need first.

How to Protect Your Membership from Copycats

Our Journeys to Discovering a Membership

Day 2 Welcome and Kickoff

Productivity for Membership Owners

How to Design a Membership You'll Still Love Three Years From Now

Want Your Members to Actually Learn Something? Here's What Most Membership Owners Skip

Create A Consistent Rhythm And Schedule For Your Members

How to Create a CEO Planning Routine You'll Actually Stick To

Use a Membership to Support Your Clients after a Group Program

How We Designed Our Membership

Day 3 Welcome and Kickoff

How to Create an AI Twin That Writes Your Membership Launch Content

How to Design a Membership You'll Still Love Three Years From Now

How to Use a Lead Magnet to Grow Your Membership

Use a FB group to enroll your first 20-50 members

5 Repeatable Posts That Keep Your Membership Full

Three Types of Low-Cost Meta Ads Membership Owners Should Run

How We Filled Our Memberships

Day 4 Welcome and Kickoff

Be Well Besties, Interview with a Membership Host

Your Simple 4-Step Offer Ladder to Make More Money

Grow with Email Bundles: The Power of Alignment

How to Use a Client Success Manager to Grow Your Membership and Better Serve Your Clients

How To Actually Leave This Summit And Make A Membership Happen This Year

What’s Possible - Life After a Membership Launch

Summit Wrap Up: Bingo Prizes, Announcements, Last Chance to ask questions
Last Tuesday your daughter asked if you were coming to her field trip. You said maybe. You meant: only if this account doesn't need revisions. You've been self-employed for three years and you still can't say yes to a Tuesday.
You packed the laptop “just in case.” You checked email on the beach. Your kids built a sandcastle while you replied to a client at 2pm on a Saturday. You were there, but you weren't there. And everyone noticed but you.
Your friend texted: “Lunch Thursday?” You opened your calendar. Three client calls stacked back to back. You typed “next week for sure!” and meant it. But next week looked exactly the same. So did the week after that.
It was her school play. You said you'd be there. Then a client emergency landed at 4:47pm and you told yourself you'd just handle this one thing. You walked in during the curtain call. She was already walking off stage.
You want to volunteer in your daughter's classroom. You want to serve at church. You want to mentor the woman who's where you were three years ago. But every hour you give away is an hour you don't bill. So you keep saying “someday.” Someday hasn't come yet.
You started this business for freedom. Now your calendar is so full you can't remember the last time you ate lunch without your phone next to the plate. You're booked, you're busy, you're successful — and you've never felt more stuck. The calendar is full. The life isn't.
Your complimentary ticket includes everything you need to begin building a membership that supports your life.
Learn how to build, design, price, market, launch, and grow a successful membership from experienced membership owners and industry experts.
Join Heather live each morning for encouragement, daily guidance, and a preview of what's ahead so you can stay motivated and make the most of each day.
Connect with like minded women who are building memberships, ask questions, celebrate wins, and support one another throughout the summit.
Participate in fun challenges and activities throughout the week for your chance to win exciting prizes from our speakers and sponsors.
Watch each presentation for up to 48 hours after it airs, so you can catch up or revisit your favorite sessions before they expire.
Your Host
Founder & CEO of GROW & Flourish Co — helping women start, grow, and scale a business online around family and life.
Lifestyle Business Strategist
Helping ambitious entrepreneurs build businesses that support the life they actually want — creating profitable, sustainable businesses without overwhelm.
Operations Strategist
Helping membership owners trade overwhelm for systems — guiding clients through the next strecth of their business climb.
Membership & Community Expert
20+ years helping entrepreneurs create sustainable recurring revenue through memberships. Founder of The Memberships: What's Working Now Summit.
Strategy · Leadership · Community Builder
Owner of 3126 Leadership Institute and Praying Wives Community — helping high-achieving women build intentional leadership through sustainable systems.
Launch Strategist
Named Business Coach of the Year 2026 at the National Coaching Awards, international award-winning TEDx speaker, and host of the #1 rated 'Your Dream Business' Podcast — helping entrepreneurs build profitable online businesses.
Facebook Groups Expert
A Facebook groups coach for entrepreneurs looking to turn their Facebook group into a revenue-generating asset for their business — helping them create, grow, and monetize their communities.
Social Media Manager
Known for a people-first marketng strategy, she runs the social media for service businesses who want visibility and consistent leads.
Learning Specialist
A recovering academic and learning experience designer who helps small business owners create courses like deeply care about client outcomes.
Business Therapist
A Licensed Clinical Social Worker, Business Therapist, and Business Mindset Coach with over 25 years of combined clinical and entrepreneurial experience.
Functional Medicine Coach
Board Certified Functional Medicine Coach who helps women identify the root cause of chronic health struggles and create sustainable wellness.
Productivity Mentor
Founder of Make It Happen Club and host of the Unfrazzle Podcast, she helps coaches, consultants, and experts land their ideas in reality and reach more people while being kind to themselves along the way.
Membership Strategist
Helps course creators and membership owners build programs where members actually get results and stay longer — she's built over 300 membership sites.
Meta Ads Expert
Has been deep in the world of digital marketing for more than 15 years — specializing in Meta & Instagram advertising and helping small business owners launch their very first (or next) successful ad campaign.
AI & Tech Strategist
Founder of AI Twin®, helps creators leverage AI to sound like them — turning complex technology into practical, usable tools that reflect how they communicate naturally online.
Client Success Strategist
Founder of Client Success Academy — helping experts, educators, and founders improve their customer experience after the sale.
Business Coach
A business coach and the founder of Self StartHER, she interviewed 200+ women entrepreneurs to uncover what actually leads to sustainable business growth.
Partnership Growth Manager at Catalyst Virtual Solutions
At Catalyst Virtual Solutions, she helps businesses uncover opportunities to grow and connect with the right support to move their business forward.
Email & Membership Strategist
Linda's expertise spans email marketing, list growth, and community cultivation. She's helped thousands of entrepreneurs grow engaged lists and turn subscribers into loyal members.
In 2021, I left my corporate career after becoming a mom and replaced my full time income before my two week notice was over. My business grew quickly, and before long I was fully booked with clients. From the outside, it looked like success. But one night, my husband said something I’ll never forget. “You’re always working and on your phone.” He was right. I had more flexibility in the beginning, but every time I wanted to increase my income, I needed more clients. I wasn’t trapped by my business. I was trapped by my business model.
So I quietly opened a gate to something new: a low-overhead, low-ticket, high-value recurring membership model helping heart-centered, ambitious, online women entrepreneurs strategically plan and prioritize their business so they can step into their CEO era and save 10+ hours each week.
Within six months, that membership replaced 2 of my 1:1 clients. More importantly, it gave me back my quiet afternoons, my presence at home, and my peace of mind.
“When I became a mom, my definition of success changed. I still wanted to grow my business. I still wanted to increase my income. But more than anything, I wanted a business that gave me more freedom to enjoy the people and moments I love. Maybe that’s why you’re here, too.”
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